Tag

#Brand Turnaround

1 article

Cars & Auto

Infiniti’s Road to Redemption: Nissan’s Strategic Shift

Infiniti admits past strategic errors, including a costly dedicated platform, led to stagnation. A new plan focuses on leveraging Nissan's architecture for a sustainable lineup of at least five distinct models, emphasizing smart differentiation and enhanced customer experience to revitalize the brand.

3 hours ago