10 articles
Infiniti admits past strategic errors, including a costly dedicated platform, led to stagnation. A new plan focuses on leveraging Nissan's architecture for a sustainable lineup of at least five distinct models, emphasizing smart differentiation and enhanced customer experience to revitalize the brand.
Nissan is revamping its Infiniti luxury brand with a new strategy to focus investment on fewer, stronger models. The company plans to phase out underperforming vehicles and double down on those that contribute profit, volume, or brand strength. This aims to make the remaining cars more competitive and appealing to luxury buyers.
Infiniti is launching a new mid-size SUV, the QX60, as a central part of its strategy to revive declining US sales. The brand has seen a 65% drop since 2017, making this US-built vehicle crucial for its future. Competitive pricing and new leadership aim to drive a projected 20% sales increase next fiscal year.
Rising geopolitical tensions in the Middle East pose a growing threat to the lucrative luxury car market. Automakers like BMW, Porsche, and Mercedes-Benz have relied on this region for significant growth and high profit margins. Short-term conflicts could disrupt sales, while long-term instability might dampen consumer wealth and demand for expensive vehicles.
Former NBA player Iman Shumpert revealed his unconventional approach to wealth, opting for a Jeep over luxury cars and rejecting the "mannequin boy" shopping habits of his peers. His unique perspective challenged teammate Carmelo Anthony and highlighted a different way to navigate sudden riches.
Porsche's operating profit has plummeted by 99%, signaling a crisis for its long-standing business model. The luxury automaker faces challenges from shifting market demands, intense EV competition, and the high costs of electrification, forcing a strategic recalibration.
Floyd Mayweather Jr. showcased his astonishing collection of supercars, including a $3.2 million vehicle and a $1.6 million Bugatti. He revealed a strategic approach to his fleet, assigning different colored cars to various cities.
The Aston Martin Vanquish returns with a mighty 838-hp twin-turbo V12, delivering a raw, driver-focused grand touring experience. Priced over $450,000, it prioritizes visceral performance, albeit with some technological quirks and a notable tendency to scrape.
The dream of hypercar ownership encounters a surprisingly mundane hurdle: fitting inside. A recent glimpse into the exclusive world of hypercars reveals that accessing these automotive masterpieces can be a tight squeeze, demanding a certain physical dexterity from potential owners.
The 2014 Aston Martin Vanquish, once a six-figure supercar, is now a remarkable bargain, offering V12 thrills and timeless design for under $100,000 USD. It's a chance to own a piece of Aston Martin's finest GT lineage at an unprecedented price point.
