BREAKING

Kansas’s Baffling Fouls Cost Them in Final Seconds

Thomas Rhett Sings ‘Georgia on My Mind’ for Masters

Flag Football Fray: NFL Stars Baffled by Pros

Trump Highlights Crime Drop in Memphis, Links to Border Security

Trump Declares Victory Over Iran, Links Border Security to Voting Rights

Trump Declares Iran Nuclear Threat Eliminated, Cites 90% Missile Loss

Bitcoin Surges as Geopolitical Tensions Ease

Robert Mueller, Ex-FBI Chief and Special Counsel, Dies at 81

Plane Collides With Fire Truck at LaGuardia, Killing 2 Pilots

2 Pilots Die in LaGuardia Runway Collision

Kansas’s Baffling Fouls Cost Them in Final Seconds

Thomas Rhett Sings ‘Georgia on My Mind’ for Masters

Flag Football Fray: NFL Stars Baffled by Pros

Trump Highlights Crime Drop in Memphis, Links to Border Security

Trump Declares Victory Over Iran, Links Border Security to Voting Rights

Trump Declares Iran Nuclear Threat Eliminated, Cites 90% Missile Loss

Bitcoin Surges as Geopolitical Tensions Ease

Robert Mueller, Ex-FBI Chief and Special Counsel, Dies at 81

Plane Collides With Fire Truck at LaGuardia, Killing 2 Pilots

2 Pilots Die in LaGuardia Runway Collision

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#First-Party Data

2 articles

Unlock Amazon’s Unique Ad Power: Leverage Purchase Data

Discover how Amazon leverages direct purchase data, unlike Google or Facebook, to offer highly targeted advertising. Learn how this first-party data predicts customer needs and drives conversions.

1 month ago

Marketing Attribution Crisis: Brands Shift Focus to Measurable Channels

As traditional marketing attribution models falter, brands are pivoting towards channels with clearer ROI, prioritizing measurable tactics and first-party data. This strategic shift impacts MarTech investments and advertising spend.

2 months ago