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Infiniti admits past strategic errors, including a costly dedicated platform, led to stagnation. A new plan focuses on leveraging Nissan's architecture for a sustainable lineup of at least five distinct models, emphasizing smart differentiation and enhanced customer experience to revitalize the brand.
Nissan is revamping its Infiniti luxury brand with a new strategy to focus investment on fewer, stronger models. The company plans to phase out underperforming vehicles and double down on those that contribute profit, volume, or brand strength. This aims to make the remaining cars more competitive and appealing to luxury buyers.
Canada is reducing tariffs on Chinese electric vehicles to 6.1% from 106%, allowing up to 49,000 units annually. This move aims to boost the struggling auto sector and diversify trade, but raises concerns about U.S. trade relations and the viability of domestic manufacturing.
