5 articles
Lego is outperforming the toy industry by smartly combining popular licensed sets with a focus on adult builders. Its efficient, globally distributed supply chain further strengthens its competitive edge and resilience.
LEGO's new Smart Play system revolutionizes building with interactive Smart Bricks. These bricks feature lights, sound, and motion sensors, bringing your LEGO creations to life without needing screens. It's a futuristic leap for hands-on fun.
The Lego Group is outperforming the toy industry by strategically integrating popular intellectual property and optimizing its global supply chain. This approach has allowed Lego to gain market share and cater effectively to both children and the growing 'kidult' consumer base.
A detailed LEGO Ideas Saturn V rocket build unfolds, showcasing intricate engineering and sparking discussions on spaceflight history, fire safety in orbit, and the enduring legacy of lunar missions.
A new LEGO Technic Space Launch System (SLS) rocket model allows builders to engage with modern spaceflight history. The build process sparks discussions on rocket engine evolution, from the F1 to Raptor, and the increasing use of consumer tech in space missions like Artemis.
