Finance
Wellness Clubs Tap $10 Trillion Market, Offer ‘Third Place’ Haven
The wellness industry is booming towards a $10 trillion valuation, with luxury clubs like Bathhouse and Othership emerging as vital 'third places' for community and connection. Despite high price tags, consumer demand for these premium, alcohol-free social experiences is growing, mirroring the success of high-end fitness chains and signaling a significant market opportunity.