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Melania Trump Documentary Flounders at Box Office, Amazon Bets on Prime Streaming to Recoup Millions
A documentary focusing on former First Lady Melania Trump has significantly underperformed at the box office, bringing in only $15 million against a $75 million budget. Despite the substantial deficit, Amazon executives, who produced the film, are reportedly optimistic about recouping their investment by driving new subscriptions to their Amazon Prime Video streaming service. This strategy highlights the evolving dynamics of film distribution and the increasing reliance on streaming platforms to monetize content.