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Burger King has released a video seemingly mocking McDonald's CEO Chris Kempczinski after a clip of him eating a burger went viral. The fast-food giants, along with Wendy's, are engaging in a public social media spat, highlighting intense industry competition.
Burger King has seemingly responded to a viral video of McDonald's CEO taste-testing a new burger with a TikTok video of its own president eating a Whopper. While Burger King denies it's a direct reaction, the internet is buzzing with interpretations of a fast-food 'clapback'.
Burger King released a TikTok video of its president eating a Whopper, which many internet users interpreted as a "clapback" to a viral video of the McDonald's CEO seemingly unimpressed with his company's new burger. Burger King states the video was part of an ongoing effort to promote their "elevated Whopper."
