Cars & Auto
Doug DeMuro: The Pivotal Year That Forged Automotive YouTube
Doug DeMuro reflects on 2016, the pivotal year he transitioned from a car writer to a video-first content creator, fundamentally shaping his YouTube career and the automotive content landscape. Key video successes with a Land Rover Defender and Toyota Land Cruiser marked the beginning of his pivot towards reviewing other people's cars, a strategy that would lead to unprecedented success.