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#Apple

6 articles

GENERAL

Apple Taps Google for AI Power Amidst Internal Struggles

Apple is reportedly set to pay Google $1 billion annually to integrate a custom version of its Gemini AI into Siri, signaling a significant shift amidst internal AI development struggles. This move raises questions about the AI arms race and consumer demand for smartphone AI.

7 hours ago
Tech

iPhone Air: Thinness Comes With Compromises

Apple's new iPhone Air prioritizes extreme thinness, but this design choice comes with notable compromises in battery life, speaker volume, and sustained performance. While it excels for light users, power users may find its limitations a dealbreaker.

5 days ago
Tech

iPhone 17 Pro Max: A Bold New Design, Major Upgrades

Apple's iPhone 17 lineup introduces a radical unibody design for Pro models, alongside 120Hz ProMotion displays across all devices and a significant camera upgrade with 48MP sensors on all rear lenses. Enhanced performance powered by the A19 Pro chip and new vapor chamber cooling highlight this year's flagship.

5 days ago
Tech

Apple’s Budget iPhone History: A Look Back

Apple's history with budget iPhones is a mixed bag, from the colorful but underpowered 5C to the brilliant original SE. The latest rumored models face the challenge of balancing cost with modern design and features.

5 days ago
Tech

Apple’s M5 Chip Arrives Quietly, But Is It Enough?

Apple quietly launched its M5 chip across the MacBook Pro, iPad Pro, and Vision Pro, touting significant performance gains, especially in AI. However, the lack of a major announcement and the focus on base chips raise questions about upgrade urgency for existing users.

5 days ago
Tech

Apple Taps Google AI for Siri Overhaul, Launching 2026

Apple has confirmed a landmark partnership with Google, leveraging the search giant's AI models to power a significant overhaul of Siri, expected in 2026. This move aims to finally bring the voice assistant up to par with competitors and enhance the iPhone user experience.

6 days ago