Mansory Proves Modded Cars Aren’t Rubbish
Renowned automotive journalist M. Watson visits Mansory in Dubai, challenging his long-held skepticism about modified cars. Witnessing their extreme transformations of Ferraris, Rolls-Royces, and G Wagons, Watson experiences the unparalleled craftsmanship and audacious designs firsthand. The visit culminates in a surprising verdict on the value and appeal of these bespoke automotive creations.
Mansory Proves Modded Cars Aren’t Rubbish
For years, I’ve harbored a skepticism towards heavily modified cars. Often, they come with a higher price tag, questionable build quality compared to factory standards, and a tendency to falter when pushed. But is this a dated perspective? Have I become out of touch with the vibrant, often audacious, world of modern car culture? To find out, I journeyed to Dubai, the epicenter of automotive extravagance, to visit the world-renowned customizers at Mansory. My mission: to see if their outrageous collection of modified vehicles could change my mind. And rest assured, I wouldn’t hold back my honest opinions.
This visit wasn’t just about seeing; it was about understanding. I met with Kurash Mansory, son of founder Kash Mansory, who, despite my initial reservations, welcomed me and my mission with open arms. He introduced me to Muhammad, the sales manager, who was unfortunately occupied with deals, but his colleague, Sally, stepped in to guide me through Mansory’s world of bespoke automotive creations.
The Mansory Ferrari Equestri Edition
Our first stop was a Ferrari, but not just any Ferrari. This 12-cylinder machine, christened the ‘Equestri Edition’, has undergone a complete transformation. Sally explained that Mansory rebuilt it from the ground up, changing everything from the color to the aerodynamic components, all crafted from a striking purple carbon fiber. The paintwork itself is a marvel, transitioning from a deep purple at the front to black, a gradient that’s as visually arresting as it is technically impressive. Even the name, referencing the prancing horse emblem, has been elevated. The roof, too, is carbon fiber, a recurring theme that underscores Mansory’s commitment to the material. The 22-inch wheels, while not entirely carbon fiber, complement the car’s aggressive stance. Inside, the transformation continues with a full Alcantara and carbon fiber interior, with all chrome elements repainted to match the exterior’s two-tone scheme. While I found it somewhat subdued for Mansory, Sally assured me they had more intense options.
The Mansory Ferrari 812 Stallone
And he wasn’t wrong. Next, we encountered the Ferrari 812 Mansory Edition, aptly named ‘Stallone’. This one-of-one creation is visually explosive. Sally described it as the loudest car in the showroom, not just in appearance but also in engine sound. The exterior boasts a full carbon fiber makeover, including fenders and the front hood, accented by a meticulously painted Italian flag stripe – a detail that speaks volumes about the precision involved. The wheels feature carbon fiber elements, and the entire car is a testament to Mansory’s ability to push design boundaries. Stepping inside, the ‘Stallone’ is an assault on the senses, in the best possible way. The interior is awash in a vibrant purple, complemented by exposed forged carbon fiber door handles. The craftsmanship is undeniable, with stitching so precise it rivals the factory finish. The enlarged pedal shifters and the continuation of the Italian flag motif further enhance the bespoke feel. With the roof down, the engine’s roar, a sound that Sally warned me about, truly comes alive – a visceral experience that demands ear protection.
The Mansory Rolls-Royce Lineoro
Moving on, we encountered a Rolls-Royce, but one that defies convention. This ‘Lineoro’ edition is a one-of-one masterpiece, featuring extensive customization both inside and out. The exterior showcases new fenders, a sculpted bonnet, and a unique LED light strip integrated seamlessly into the design. The interior is a symphony of cream and gold, with 24-karat gold leaf accents and gold-etched carbon fiber. The starlight headliner is a custom Mansory design, adding an ethereal glow. Even the floor mats are exceptionally thick, offering a surprising level of comfort. The sheer level of detail, from the painted gold accents in the grille to the custom exhaust note that’s decidedly un-Rolls-Royce-like, highlights Mansory’s willingness to deviate from the norm. Building such a car takes approximately six months, a testament to the labor-intensive process.
Beyond the Cars: Mansory’s Expanded Universe
Mansory’s influence extends beyond cars. We saw Mansory scooters, golf carts adorned with carbon fiber and leather, and even motorbikes and jet skis, all bearing the unmistakable Mansory touch. Their expansion into real estate with ‘Mansory Residences’ signifies a complete lifestyle brand. Even everyday items like baby seats are elevated, costing a staggering £35,000.
The Mansory G Wagon ‘Grande Entry’ and Alec Monopoly Edition
The Mercedes-AMG G Wagon receives the Mansory treatment with the ‘Grande Entry’ model. Its unique feature is the rear-hinged doors and deployable steps, offering a dramatic entrance. The interior, with its nautical-themed blue and white upholstery, is bold and luxurious. The ceramic-painted switches and limited edition plaque add a touch of exclusivity. Perhaps even more striking is the G Wagon customized by artist Alec Monopoly. Adorned with his signature artwork and paint flicks, this G Wagon is a rolling canvas. While Mansory handled the mechanical and interior enhancements, including the soft-close doors and unique trim, Alec’s personal touch makes this a truly one-of-a-kind vehicle, pushing its value to an astonishing $1.8 million – seven times that of a standard AMG G63.
The Lamborghini Urus Venatus SE and Evo C
The Lamborghini Urus also features in Mansory’s portfolio. The ‘Venatus SE’ boasts an aggressive forged carbon fiber bodywork and distinctive bronze accents on the wheels. However, the ‘Venatus Evo C’ takes extravagance to another level. This two-door conversion, one of only eight, features a unique carbon fiber weave with chain-like patterns and a challenging ingress to the rear seats. The interior, while luxurious, feels somewhat confined in the back.
The Tesla Cybertruck by Mansory
Mansory’s latest venture is the Tesla Cybertruck. For $350,000, they’ve added carbon fiber overlays to the stainless steel body, illuminated Mansory badging, and massive 26-inch wheels. The interior sees unique materials, a sculpted steering wheel, and even V8 engine sound effects. While less extreme than some of their other creations, it undeniably makes the Cybertruck stand out.
Verdict: The Value of Extravagance
My initial skepticism has been challenged. While personal taste dictates whether one appreciates Mansory’s aesthetic, the undeniable craftsmanship, attention to detail, and sheer audacity are remarkable. The total value of the cars in the showroom amounted to $4 million, a stark contrast to the $4 million they would cost as standard models – a difference that, as predicted, is mind-blowing. For the billionaire seeking ultimate personalization and a vehicle that screams individuality, Mansory offers a unique proposition. These aren’t just modified cars; they are rolling works of art, tailored to the desires of those who want to stand apart from the crowd.
Source: Mansory tried to PROVE ME WRONG! (YouTube)





